About The CEO
The Big Dawg Tone
"The Big Dawg Tone" a native of Camden, South Carolina, is a multifaceted professional whose journey from military service to the music industry is a testament to his dedication, resilience, and passion. With six years of honorable service in the U.S. Army, including two deployments, Antonio developed a strong foundation of discipline and leadership that would later fuel his success in the music business.
After completing his military service, Antonio pursued higher education, earning a Bachelor of Science in Marketing from American Intercontinental University and a degree in Film and Video from Full Sail University. These academic achievements equipped him with a unique blend of creative and strategic skills, setting the stage for his entry into the competitive world of music.
Antonio's career in the music industry began with an internship at Atlanta's Soul Asylum Studios, where he had the opportunity to work under the mentorship of industry veteran Raphel Capone. This experience not only deepened his understanding of the music business but also introduced him to key figures like Julien Anderson, who would later play a significant role in his career.
From there, Antonio's career trajectory continued to ascend as he took on marketing roles at Razor Sharp Records, Quantum Beats Recording Studio, 106 Live Radio, and Taylor Made Records. In each of these positions, he demonstrated a keen ability to craft and execute marketing strategies that resonated with audiences, helping to elevate the profiles of the artists and brands he represented.
Antonio's expertise caught the attention of Grammy-winning producer Zaytoven, who brought him on board to handle marketing and tour planning. This high-profile role further solidified Antonio's reputation as a marketing powerhouse in the music industry. Building on this momentum, Antonio joined Authentic Empire Music Group, where he worked under the leadership of Lavour "Booman" Saunders in a marketing capacity, contributing to the growth and success of the label.
Throughout his journey, Antonio maintained a strong professional relationship with Julien Anderson, a connection that ultimately led to his current role as A&R for Nposition Entertainment. In this position, Antonio is responsible for discovering and nurturing talent, working with an impressive roster of clients that includes Blac Youngsta, 42 Dugg, Hitman Audio, Tahj Money, and SS Money.
Antonio is also a proud member of Coalition DJs ATL and Nerve Djs, one of the most influential DJ networks in the music industry. This affiliation allows him to stay deeply connected to the pulse of the music scene, leveraging the Coalition DJs' extensive platform to amplify the work of emerging artists.
Now, as Antonio embarks on the next phase of his career, he is focused on using his extensive experience and deep industry knowledge to empower emerging artists. His mission is to help these artists break into the industry through innovative and effective marketing strategies, ensuring they have the tools and support needed to achieve lasting success. With a proven track record and a passion for helping others succeed, Antonio "The Big Dawg Tone" Harrison is poised to continue making a significant impact on the music industry.




Education
2017-2021
B.S SPECILIZATION IN MARKETING
AMERICAN INTERCONTINETAL UNIVERSITY


2021-2023
FILM AND VIDEO
FULL SAIL UNIVERSITY

